Valentina and Damjan Pintar recognized the potential of sport and tourism for the area and beyond. With their growing worldwide network and deeper insights, they entered the Olympic movement, where D. Pintar spent over 10 years in a professional capacity and cooperated with the IOC’s Olympic Solidarity program for more than 20 years. He also spent 17 years in managing positions at Unitur, a tourism company that owned several resorts in Slovenia, allowing him to understand trends and predict the development of sports tourism.
After 2015, the company developed a network of worldwide partners and was involved in several projects, such as developing tourism strategies, EU projects, and organizing top sports events. The company began diversifying its services into the sports, tourism, and development sectors with brands such as Dandi Apartments Rogla, Sportour, Connect Direct, and together with Jan and Svit Pintar, the Watter Village Lukanja project of sustainable accommodation facilities for active tourists, and the architectural unit Pintart.